Privacy Policy
At Proud American Spirit 🦅 Every Purchase Supports Our Veterans, your trust is the foundation of our mission. Every order placed helps us give back to those who served, and we believe that starts with being transparent about how we handle your personal information. This policy walks you through what we collect, why we need it, and the steps we take to keep it safe.
Our Commitment to You
We view privacy as a promise. When you interact with our store, you’re not just a customer—you’re part of a community that honors our veterans. We’re committed to treating your data with the same respect and integrity that defines our brand.
Information We Gather During Your Visit
Simply browsing our site gives us a small glimpse into how you’re connecting with us. To help us understand what devices and systems our visitors use, we automatically receive your computer’s internet protocol (IP) address. This tells us a bit about your browser and operating system, allowing us to improve your experience.
When You Make a Purchase
Completing a transaction means we need a few key details from you to get your order to your doorstep. As part of the buying and selling process, Proud American Spirit collects the personal information you provide, which includes:
- Your name
- Your address
- Your email address
This information is essential for us to fulfill your order and support our shared mission.
How We Use Your Information
When you give us personal data to complete a transaction—whether it’s to verify your credit card, place an order, arrange a delivery, or process a return—you’re consenting to us collecting and using it for that specific purpose alone. We don’t assume permission for anything beyond that immediate need.
If we ever want to use your information for a secondary reason, like marketing, we’ll ask you directly for your expressed consent or give you a clear opportunity to decline.
Marketing & Your Choices
With your permission, Proud American Spirit may send you emails about our store, new products, and other updates. We believe in keeping you informed, but only if you want to hear from us. You’re always in control.
Who Helps Us Run Our Store
Behind the scenes, our online home is powered by Shopify, Inc. They provide the e-commerce platform that lets us share our products with you. Your data resides within Shopify’s data storage, databases, and the general Shopify application, all housed on a secure server behind a firewall.
We also use Google Analytics to gain insight into who visits our site and which pages capture their attention. This helps us tailor a better experience for everyone who stops by.
Payment Processing & Security
If you opt for a direct payment gateway to finalize your purchase, Shopify stores your credit card data. That information is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is only kept for as long as it takes to complete the transaction, and once that’s done, it’s deleted.
Every direct payment gateway adheres to the rigorous standards set by PCI-DSS, which is overseen by the PCI Security Standards Council—a collaborative effort from brands like Visa, Mastercard, American Express, and Discover. These requirements help ensure the secure handling of credit card information by our store and its service providers.
How We Protect Your Data
Proud American Spirit takes reasonable precautions and follows industry best practices to safeguard your personal information against inappropriate loss, misuse, access, disclosure, alteration, or destruction. If you provide us with your credit card information, it is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. While no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Your Control Over Your Information
You can withdraw your consent for us to contact you, or for the continued collection, use, or disclosure of your information, at any time. Simply reach out to us at [email protected]. We’ll honor your request promptly.
Additionally, we may disclose your personal information if we are required by law to do so, or if you violate our Terms of Service.
External Links & Services
In general, the third-party providers we work with only collect, use, and disclose your information to the extent necessary to perform their services for us. However, certain providers—like payment gateways and other transaction processors—have their own privacy policies regarding the data we must share with them for your purchase-related transactions. We recommend reading those policies so you understand how your personal information will be handled.
Keep in mind that some providers may be located in or have facilities in a different jurisdiction than you or us. If you proceed with a transaction that involves a third-party service provider, your information may become subject to the laws of that jurisdiction. For example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our Terms of Service. When you click on links that direct you away from our site, we are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Age Requirements
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority and have given us consent to allow any of your minor dependents to use this site.
Updates to This Policy
We reserve the right to modify this privacy policy at any time, so we encourage you to review it frequently. Changes and clarifications take effect immediately upon posting on the website. If we make material changes, we will notify you here so you’re always aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
Future Business Changes
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
How to Reach Us
If you have any questions about our privacy practices, please reach out to our team at [email protected]. We’re here to help, and we’re proud to serve you.
